What basic setting should you apply to a Google Ads video campaign to manage bid costs per view?

What basic setting should you apply to a Google Ads video campaign to manage bid costs per view?

• A. Max CPV
• B. CPC
• C. CPM
• D. CPA

Answer: (A)

Controlling how much you pay for each viewer in a video campaign comes from using a bidding option that caps the cost per view. Max CPV sets the maximum amount you’re willing to pay for a single view, and the system works within that limit to maximize views and overall performance. This directly targets the per-view cost rather than paying by clicks, impressions, or conversions. In contrast, CPC focuses on cost per click, CPM on cost per thousand impressions, and CPA on cost per acquisition—none of which constrain the price you pay per view. So for managing bid costs per view, using Max CPV is the appropriate basic setting.

Controlling how much you pay for each viewer in a video campaign comes from using a bidding option that caps the cost per view. Max CPV sets the maximum amount you’re willing to pay for a single view, and the system works within that limit to maximize views and overall performance. This directly targets the per-view cost rather than paying by clicks, impressions, or conversions. In contrast, CPC focuses on cost per click, CPM on cost per thousand impressions, and CPA on cost per acquisition—none of which constrain the price you pay per view. So for managing bid costs per view, using Max CPV is the appropriate basic setting.