What is the first step in creating a paid promotion campaign on Facebook or Instagram?

What is the first step in creating a paid promotion campaign on Facebook or Instagram?

• A. Create a new ad in your Business Manager Account.
• B. Set objective and name campaign.
• C. Define audience, network, and device.
• D. Set budgets and run dates.

Answer: (A)

Starting a paid promotion on Facebook or Instagram begins by creating a new ad in Business Manager. This action sets up the workflow and connects your business assets—like your Page, Instagram account, and any pixels or catalogs—to the campaign. Once the ad is created, you’ll be guided to choose the campaign objective and give the campaign a name, then move on to defining who you’ll reach, where they’ll see the promotion, and when it runs. The budget and run dates are configured within the ad set, after the campaign is in place, and audience targeting and placements are chosen there as well. Establishing a new ad first provides the proper framework to tailor every subsequent setting around your objective and audience, making it the natural starting point.

Starting a paid promotion on Facebook or Instagram begins by creating a new ad in Business Manager. This action sets up the workflow and connects your business assets—like your Page, Instagram account, and any pixels or catalogs—to the campaign. Once the ad is created, you’ll be guided to choose the campaign objective and give the campaign a name, then move on to defining who you’ll reach, where they’ll see the promotion, and when it runs. The budget and run dates are configured within the ad set, after the campaign is in place, and audience targeting and placements are chosen there as well. Establishing a new ad first provides the proper framework to tailor every subsequent setting around your objective and audience, making it the natural starting point.